Plymouth, Minn. — Since 1994, the pages of Wisconsin Outdoor News have reflected a commitment to providing authentic news and information for sporting enthusiasts in the Badger State, and as the publication celebrates its 25-year anniversary, these cornerstone principles remain strong.  

The hunters and anglers across Wisconsin who subscribe to Wisconsin Outdoor News value the local nature of the publication, which carries regional hunting and fishing reports, pages of reader-submitted photos, feature articles, local conservation group news, updates on political activities that affect sportsmen, and practical tips they can apply where they hunt and fish.

According to Phil Frebault, the sales and marketing director for Outdoor News Inc, one of the hallmarks of Wisconsin Outdoor News that makes it stand out is its publishing frequency. “While the majority of sporting titles in the market today rely on a sporadic publishing schedule that severely limits the advertiser, the family of the seven Outdoor News publications that includes Wisconsin Outdoor News provides a user-friendly schedule with biweekly and weekly circulations that offer advertisers the ability to move inventory when they need to – something you just can’t do with monthly publications,” Frebault said. “It’s a mutual benefit to the consumer. When a business has too much inventory, they can get an ad into the publication quickly and within a week, Outdoor News alerts readers to the product that needs to move.”  

Like the other Outdoor News titles that include Minnesota, Illinois, Michigan, Pennsylvania, New York and Ohio Outdoor News, Wisconsin Outdoor News is a paid subscription. The team at Bast-Durbin Advertising, based in Slinger, Wis., has been at the helm in driving advertising sales for the publication since its inception, and according to Dan Durbin, having paid subscribers that are committed to Wisconsin Outdoor News is a key ingredient to a business having success with their marketing investment.

Durbin noted: “The key to print advertising is paid circulation.  If people are paying for the paper they are going to read it. Yes, a lot of advertising has shifted to digital offerings but good print still works. For instance, we have a very popular hunting app that is advertising their app in the Outdoor News print publications. Think of that: A digital business using print to get the word out about their app! That speaks volumes of the quality subscriber who regularly reads Outdoor News publications.”

Consumers who have not read a recent issue of Wisconsin Outdoor News can pick up a complimentary copy at the Outdoor News booth during Deer Fest coming up on August 3-5 in West Bend, Wis. Visit www.outdoornews.com where you can order a subscription and enjoy a sampling of the type of content that you’ll find in Wisconsin Outdoor News. Then be prepared to receive Wisconsin’s most trusted outdoor resource mailed to your home or business every other week.   

About Outdoor News, Inc.: Outdoor News provides in-depth coverage of hunting, fishing, archery, conservation and outdoor activities including analysis of state and national outdoor agencies, local lake maps and fishing reports. With regional editors, columnists and sales representatives in seven states, Outdoor News, Inc. newspapers are subscription-based. Visit www.outdoornews.com or call (800) 535-5191.