Live Free Armory announced a partnership with Walk the Talk America (WTTA), a nonprofit focused on reducing suicide and promoting mental health awareness within firearm-owning communities. Live Free Armory will include WTTA mental health resource cards in product packaging to connect firearm owners with free mental health support resources.
SLG2, Inc. renewed its partnership with the NSSF to support the +ONE mentorship initiative, promoting shooting sports participation through education and community engagement. The company will deliver +ONE messaging across its nationwide event platforms, including the Grand Safety Tour, having welcomed over 50,000 guests since 2009.
Turkeys for Tomorrow and Origins Foundation partnered to sell turkey call holders designed by Robbie Kroger to fund a nine-state predator-prey research initiative led by the University of Tennessee-Knoxville, involving 11 universities and organizations including Tall Timbers, National Trappers Association, and OnX.
EOTECH has partnered with Walk The Talk America, a national nonprofit focused on mental health and responsible firearm ownership, for Mental Health Awareness Month. EOTECH will donate funds and include specially designed flyers in consumer shipments directing users to WTTA's mental health resources.
The Arkansas Game and Fish Commission named AFTCO as the official apparel partner of the Arkansas Legacy Lunker Program, which aims to enhance trophy bass genetics. AFTCO will provide co-branded apparel and specialized gear for program participants, joining corporate partners including Xpress Boats, PRADCO Fishing, Bass Pro Shops, and Harper's Pure Country Taxidermy.
NoSweat, a Minnesota-based performance headwear company, partnered with RepSpark to expand wholesale distribution of its PGA TOUR officially licensed hat liners. The partnership leverages RepSpark's B2B eCommerce platform to reach pro shops, country clubs, and golf courses nationwide with NoSweat's patented SweatLock Technology liners.
Houston Safari Club Foundation (HSCF) announced the renewal of its partnership with Capital Farm Credit through 2029. Capital Farm Credit will continue corporate sponsorship supporting wildlife conservation, youth education, scholarships, and hunting heritage preservation across Texas.
Safari Club International (SCI) and the National Brotherhood of Hunters (NBH) announced a strategic partnership to expand hunting access and participation through broader engagement and inclusion. NBH members will receive SCI membership benefits at no cost during their first year, with the collaboration strengthening conservation efforts and community engagement.
Wildlife Forever and Major League Fishing announced a partnership to expand the Getting Families Fishing and Boating Initiative. MLF anglers will receive product grants for fishing equipment and conservation education materials distributed through youth clinics and community events nationwide, with support from the National Professional Anglers Association.
MidwayUSA announced a partnership with SCI TV Networks, becoming the official retail partner for Safari Club International's new global hunting television platform. MidwayUSA customers receive an exclusive subscription discount with code MIDW26 on the streaming service featuring live hunting channels, video-on-demand content, and an outfitters marketplace.
Content King Media Inc., led by Ralph, Vicki, RJ, and Aubrey Cianciarulo, announced a partnership with MTM Case-Gard, a storage solutions manufacturer. The collaboration will produce innovative campaigns and engaging content, combining Content King Media's creative direction with MTM Case-Gard's product line.
ALPS OutdoorZ has partnered with Michael Waddell and the Bone Collector brand to develop hunting gear. The collaboration combines Waddell's hunting expertise and reputation with ALPS OutdoorZ's product development capabilities, with content collaboration beginning this spring during turkey season.
Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.
Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides these brands direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement through Guidefitter's network.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Hook & Barrel Magazine has partnered with Ducks Unlimited to provide exclusive firearm prize packages to 10 collegiate banquets nationwide. Twenty attendees will win custom-engraved Marlin Dark Series Model 1894 rifles paired with EOTECH HWS 512 optics from ReedsGunsandAmmo.com, supporting conservation fundraising efforts.
Savage Arms has expanded its partnership with Pass It On - Outdoor Mentors, a nonprofit dedicated to providing mentored hunting opportunities to youth. The collaboration will expand mentored hunts, provide firearms and equipment, and help recruit the next generation of hunters while preserving America's outdoor heritage.
Evolution Outdoor has partnered with legendary bass fishing pro Bill Dance, a Bass Fishing Hall of Fame inductee known for his tournament success and the longest-running fishing show in America, Bill Dance Outdoors. The partnership aligns with Evolution Outdoor's commitment to quality and performance in fishing gear.
The Double D Foundation announced that Davidson's, a major firearms wholesaler, joined its Corporate Partners Program as a Patriot-Level supporter for 2026–2027. Since 2021, the Foundation has raised $4.7 million to support shooting sports programs with over 10,000 annual participants.
The International Hunter Education Association-USA (IHEA-USA) announced that Do All Outdoors has joined its official member discount program, providing exclusive pricing on outdoor equipment including shooting targets, bullet traps, and steel targets for IHEA-USA members and instructors.