Wildlife Forever and Major League Fishing announced a partnership to expand the Getting Families Fishing and Boating Initiative. MLF anglers will receive product grants for fishing equipment and conservation education materials distributed through youth clinics and community events nationwide, with support from the National Professional Anglers Association.
MidwayUSA announced a partnership with SCI TV Networks, becoming the official retail partner for Safari Club International's new global hunting television platform. MidwayUSA customers receive an exclusive subscription discount with code MIDW26 on the streaming service featuring live hunting channels, video-on-demand content, and an outfitters marketplace.
Content King Media Inc., led by Ralph, Vicki, RJ, and Aubrey Cianciarulo, announced a partnership with MTM Case-Gard, a storage solutions manufacturer. The collaboration will produce innovative campaigns and engaging content, combining Content King Media's creative direction with MTM Case-Gard's product line.
ALPS OutdoorZ has partnered with Michael Waddell and the Bone Collector brand to develop hunting gear. The collaboration combines Waddell's hunting expertise and reputation with ALPS OutdoorZ's product development capabilities, with content collaboration beginning this spring during turkey season.
Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.
Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides these brands direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement through Guidefitter's network.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Hook & Barrel Magazine has partnered with Ducks Unlimited to provide exclusive firearm prize packages to 10 collegiate banquets nationwide. Twenty attendees will win custom-engraved Marlin Dark Series Model 1894 rifles paired with EOTECH HWS 512 optics from ReedsGunsandAmmo.com, supporting conservation fundraising efforts.
Savage Arms has expanded its partnership with Pass It On - Outdoor Mentors, a nonprofit dedicated to providing mentored hunting opportunities to youth. The collaboration will expand mentored hunts, provide firearms and equipment, and help recruit the next generation of hunters while preserving America's outdoor heritage.
Evolution Outdoor has partnered with legendary bass fishing pro Bill Dance, a Bass Fishing Hall of Fame inductee known for his tournament success and the longest-running fishing show in America, Bill Dance Outdoors. The partnership aligns with Evolution Outdoor's commitment to quality and performance in fishing gear.
The Double D Foundation announced that Davidson's, a major firearms wholesaler, joined its Corporate Partners Program as a Patriot-Level supporter for 2026–2027. Since 2021, the Foundation has raised $4.7 million to support shooting sports programs with over 10,000 annual participants.
The International Hunter Education Association-USA (IHEA-USA) announced that Do All Outdoors has joined its official member discount program, providing exclusive pricing on outdoor equipment including shooting targets, bullet traps, and steel targets for IHEA-USA members and instructors.
Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.
CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.
Italian Firearms Group (IFG) partners with Philmont Scout Ranch through regular firearm donations supporting their shooting sports program. Last summer, Philmont served 22,615 participants, with 6,443 scouts introduced to new shooting disciplines using IFG-provided equipment.
Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on increased suppressor demand following the elimination of the $200 federal excise tax in January 2026.
Bass Pro Shops and Fishing Chaos announced a strategic partnership to enhance fishing tournaments and angler engagement. The collaboration supports the 2026 U.S. Open Bowfishing Championship and introduces live leaderboards, mobile updates, and a dedicated Bass Pro Shops digital community within the Fishing Chaos platform.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Sturm, Ruger & Co., Inc. joined VAULT as a founding member and strategic partner, committing all Ruger firearms SKUs and brands to the NASGW's centralized product data platform. The initiative aims to eliminate redundant data entry, reduce errors, and establish standardized product information across manufacturers, distributors, and retailers.
CCW Safe, founded by Mike Darter, Stan Campbell, and Kyle Sweet, is showcasing its Certified Partner Program at SHOT Show 2026. The program empowers firearms instructors, training facilities, and industry professionals with exclusive training, marketing resources, and commission opportunities to offer self-defense legal coverage to their customers.