Bass Pro Shops and Fishing Chaos announced a strategic partnership to enhance fishing tournaments and angler engagement. The collaboration supports the 2026 U.S. Open Bowfishing Championship and introduces live leaderboards, mobile updates, and a dedicated Bass Pro Shops digital community within the Fishing Chaos platform.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Sturm, Ruger & Co., Inc. joined VAULT as a founding member and strategic partner, committing all Ruger firearms SKUs and brands to the NASGW's centralized product data platform. The initiative aims to eliminate redundant data entry, reduce errors, and establish standardized product information across manufacturers, distributors, and retailers.
CCW Safe, founded by Mike Darter, Stan Campbell, and Kyle Sweet, is showcasing its Certified Partner Program at SHOT Show 2026. The program empowers firearms instructors, training facilities, and industry professionals with exclusive training, marketing resources, and commission opportunities to offer self-defense legal coverage to their customers.
The National Rifle Association announced a partnership with We the Free, a Second Amendment-focused streaming platform. NRA members receive a 10% discount on subscriptions, with featured shows including Guns Out TV hosted by John Keys and Shermichael Singleton, Print Shoot Repeat, Keep & Bear News with Jared J. Yanis, and The Kim Klacik Show.
LandTrust and Turkeys For Tomorrow announced a partnership where each turkey hunt booked on LandTrust generates a $10 conservation contribution to TFT. The collaboration leverages LandTrust's 1.5 million acres across 40+ states to fund TFT's research, habitat, and private-land conservation work focused on wild turkey recovery.
Relentless Knives USA announced a partnership as the official edged product partner of Crocodile Bay Marina at Botanika Osa Peninsula, Costa Rica. The veteran-owned company's self-sharpening titanium knives impressed the Williams family and their team after being featured on Mark Davis's Big Water Adventures TV show on the Outdoor Channel.
GunBroker.com and Master FFL have partnered to improve efficiency in firearms transactions and transfers. The collaboration aims to streamline communication, enhance transfer visibility, and simplify operational steps for FFL dealers using GunBroker's marketplace.
Staccato 2011 announced a long-term partnership with #1 New York Times bestselling author and former Navy SEAL Jack Carr. The collaboration will produce limited-edition products, live events, and support military veteran organizations, reflecting shared values of duty, purpose, and performance.
Buckmasters and Eastmans have partnered with PrecisionPay, a payment network designed for the Second Amendment and outdoor recreation community. The partnership integrates PrecisionPay's privacy-focused, low-cost payment solutions while collaborating on content and education to support outdoor businesses and consumers facing financial de-platforming.
Live Free Armory partnered with Century Arms to expand distribution of its firearms, including the Apollo 11 double-stack 1911 and Billet AR-15 and AR-10 rifles. The partnership aims to reduce lead times and improve dealer and consumer access. Live Free Armory also teased the upcoming Apollo 11 V2 following the original's success.
1791 Outdoor Lifestyle Group announced a strategic partnership with Roni Corporation to serve as master distributor of Roni's pistol-to-carbine conversion kits, including the new Nano Roni. The partnership combines Roni's proven conversion kits with 1791's nationwide distribution and customer service capabilities.
Ocufii and The Safe Civilian announced a strategic partnership integrating connected safety technology into protective apparel with the "Ocufii Ready" designation. The companies will debut collaborations at SHOT Show events in Las Vegas, with Ocufii serving as the official Safety Technology Sponsor for Industry Day at the Range on January 19, 2026.
The Texas Team Trail, a premier grassroots bass fishing circuit, partnered with Horse Soldier Bourbon, an award-winning whiskey brand founded by U.S. Special Forces veterans, for the 2026 season. Will Summers, Co-Owner of Horse Soldier Bourbon, will fish as part of Team "Live Legendary," competing alongside legendary bass anglers at each event.
Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
TrueTimber announces an official licensing partnership with the National Park Foundation (NPF). This collaboration allows TrueTimber to create authentic, officially licensed national park product alongside TrueTimber’s official partnership trademark.
The Second Amendment Foundation (SAF) announces that Ammo.com has renewed their corporate partnership at the Silver level.
Derya Arms announced the addition of the Derya Store on GunBroker.com. This strategic partnership provides dealers and Derya firearm owners with a streamlined, user-friendly platform that fosters a more collaborative and efficient atmosphere for buying, selling, and trading Derya products.