Hook & Barrel Magazine has partnered with Ducks Unlimited to provide exclusive firearm prize packages to 10 collegiate banquets nationwide. Twenty attendees will win custom-engraved Marlin Dark Series Model 1894 rifles paired with EOTECH HWS 512 optics from ReedsGunsandAmmo.com, supporting conservation fundraising efforts.
Savage Arms has expanded its partnership with Pass It On - Outdoor Mentors, a nonprofit dedicated to providing mentored hunting opportunities to youth. The collaboration will expand mentored hunts, provide firearms and equipment, and help recruit the next generation of hunters while preserving America's outdoor heritage.
Evolution Outdoor has partnered with legendary bass fishing pro Bill Dance, a Bass Fishing Hall of Fame inductee known for his tournament success and the longest-running fishing show in America, Bill Dance Outdoors. The partnership aligns with Evolution Outdoor's commitment to quality and performance in fishing gear.
The Double D Foundation announced that Davidson's, a major firearms wholesaler, joined its Corporate Partners Program as a Patriot-Level supporter for 2026–2027. Since 2021, the Foundation has raised $4.7 million to support shooting sports programs with over 10,000 annual participants.
The International Hunter Education Association-USA (IHEA-USA) announced that Do All Outdoors has joined its official member discount program, providing exclusive pricing on outdoor equipment including shooting targets, bullet traps, and steel targets for IHEA-USA members and instructors.
Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.
CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.
Italian Firearms Group (IFG) partners with Philmont Scout Ranch through regular firearm donations supporting their shooting sports program. Last summer, Philmont served 22,615 participants, with 6,443 scouts introduced to new shooting disciplines using IFG-provided equipment.
Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on increased suppressor demand following the elimination of the $200 federal excise tax in January 2026.
Bass Pro Shops and Fishing Chaos announced a strategic partnership to enhance fishing tournaments and angler engagement. The collaboration supports the 2026 U.S. Open Bowfishing Championship and introduces live leaderboards, mobile updates, and a dedicated Bass Pro Shops digital community within the Fishing Chaos platform.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Sturm, Ruger & Co., Inc. joined VAULT as a founding member and strategic partner, committing all Ruger firearms SKUs and brands to the NASGW's centralized product data platform. The initiative aims to eliminate redundant data entry, reduce errors, and establish standardized product information across manufacturers, distributors, and retailers.
CCW Safe, founded by Mike Darter, Stan Campbell, and Kyle Sweet, is showcasing its Certified Partner Program at SHOT Show 2026. The program empowers firearms instructors, training facilities, and industry professionals with exclusive training, marketing resources, and commission opportunities to offer self-defense legal coverage to their customers.
The National Rifle Association announced a partnership with We the Free, a Second Amendment-focused streaming platform. NRA members receive a 10% discount on subscriptions, with featured shows including Guns Out TV hosted by John Keys and Shermichael Singleton, Print Shoot Repeat, Keep & Bear News with Jared J. Yanis, and The Kim Klacik Show.
LandTrust and Turkeys For Tomorrow announced a partnership where each turkey hunt booked on LandTrust generates a $10 conservation contribution to TFT. The collaboration leverages LandTrust's 1.5 million acres across 40+ states to fund TFT's research, habitat, and private-land conservation work focused on wild turkey recovery.
Relentless Knives USA announced a partnership as the official edged product partner of Crocodile Bay Marina at Botanika Osa Peninsula, Costa Rica. The veteran-owned company's self-sharpening titanium knives impressed the Williams family and their team after being featured on Mark Davis's Big Water Adventures TV show on the Outdoor Channel.
GunBroker.com and Master FFL have partnered to improve efficiency in firearms transactions and transfers. The collaboration aims to streamline communication, enhance transfer visibility, and simplify operational steps for FFL dealers using GunBroker's marketplace.
Staccato 2011 announced a long-term partnership with #1 New York Times bestselling author and former Navy SEAL Jack Carr. The collaboration will produce limited-edition products, live events, and support military veteran organizations, reflecting shared values of duty, purpose, and performance.
Buckmasters and Eastmans have partnered with PrecisionPay, a payment network designed for the Second Amendment and outdoor recreation community. The partnership integrates PrecisionPay's privacy-focused, low-cost payment solutions while collaborating on content and education to support outdoor businesses and consumers facing financial de-platforming.
Live Free Armory partnered with Century Arms to expand distribution of its firearms, including the Apollo 11 double-stack 1911 and Billet AR-15 and AR-10 rifles. The partnership aims to reduce lead times and improve dealer and consumer access. Live Free Armory also teased the upcoming Apollo 11 V2 following the original's success.