VIKTOS, a 2A-forward performance apparel company, has partnered with Walk the Talk America to promote mental wellness and suicide prevention awareness within the firearms community during September. The collaboration aims to normalize conversations around mental health and encourage people to support one another.
The International Hunter Education Association–USA (IHEA-USA) announced Hunterizer as its newest industry partner. Hunterizer's mobile app provides location-specific hunting regulations, season dates, and bag limits for 11 states, helping new hunters understand regulations between certification and their first hunting season.
Smith & Wesson Brands, Inc. and World Whiskey Society announced the release of the Smith & Wesson 7-Year Classic Edition bourbon, an inaugural whiskey celebrating American gunsmithing heritage and premium spirits craftsmanship. The aged straight bourbon features vintage-inspired packaging with imagery of founders Horace Smith and Daniel Baird Wesson.
ShellShock Protection announced a partnership with The National African American Gun Association (NAAGA) to expand access to firearm safety equipment and education. ShellShock will serve as a bronze sponsor of NAAGA's 2026 Summit, offer 10% discounts to new NAAGA members, and provide protective equipment to NAAGA trainers nationwide.
Darton Archery has been named the Official Bow Partner of Buckmasters TV Show. The partnership between the two hunting industry leaders will integrate Darton equipment across Buckmasters' multimedia platforms, content, and hunting experiences to reach bowhunters.
Derya Arms, an international firearms manufacturer with operations in Jacksonville, Florida and Konya, Türkiye, has signed a collaboration agreement with Olympic silver medalist Yusuf Dikec. Dikec will share insights on sporting use and user experience with Derya Arms' engineering and product development teams to support performance and ergonomics initiatives.
Silent Steel USA announced a collaboration with legendary musician and conservation advocate Ted Nugent to support Second Amendment and hunting communities. Co-CEO Joe Shaffer emphasized the partnership's significance as both are Michigan-based entities committed to responsible firearm ownership and outdoor industry advancement.
Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.
Gearfire announced a new integration with MGE Wholesale, expanding dealer access to exclusive firearms, shooting sports accessories, optics, and premium cutlery. The partnership provides Gearfire eCommerce retailers with automated inventory streaming and direct-to-consumer dropshipping capabilities through MGE's extensive catalog.
Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.
Victory Archery, The Carbon Arrow Experts, announces a partnership with Bow Disciples, a bowhunting community focused on ethical hunting and real-world archery education. The collaboration combines Bow Disciples' community engagement and education with Victory's precision carbon arrow technology and engineering expertise.
Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to exclusive gear benefits, educational opportunities, and VIP-level benefits from over 300 leading outdoor brands.
Lodestar Technology is partnering with the National Shooting Sports Foundation (NSSF) during Gun Storage Check Week (Sept. 1–7) to promote secure firearm storage practices. Lodestar is donating an LNK9 Kit as the sweepstakes prize, with participants able to enter at GunStorageCheck.org to engage with firearm safety and suicide prevention resources.
The Mule Deer Foundation and Infinite Outdoors are partnering for Public Lands Month in September through the Access. Adventure. Legacy. campaign. New MDF members receive a free one-year Infinite Outdoors Access+ membership, while current members can donate $35 or more for the same benefit and prize entry.
EOTECH and parent company American Holoptics are donating over $8 million in pet supplies inventory to Project K-9 Hero, a nonprofit supporting retired Police K-9s and Military Working Dogs. The donation will fund building construction and expansion for the organization's 177-acre rehabilitation and rehoming facility.
High Speed Gear Products Group and ESSE K9 Collective announced a partnership to develop specialized equipment for professional K9 handlers and operators. The collaboration introduces a collection including the Quick Adjust Hip Lead, Adjustable Tether, and Belt Loop options designed for military, law enforcement, and search and rescue professionals.
Parkwest Arms and Safari Classics Productions announced a partnership combining their expertise in African safari and dangerous game hunting. The collaboration between co-owner Steve Rabackoff and Safari Classics' Dave Fulson and Tim Danklef will focus on content, storytelling, and promotional initiatives celebrating craftsmanship and hunting traditions.
ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.
Elite Motorsports announced a strategic partnership with Field & Stream TV and parent company Outdoor America Holdings. The collaboration will feature branding across Elite Motorsports' competition vehicles, digital content, and a feature series called "Elite Motorsports Outdoors," debuting at the NHRA Brainerd Nationals in August.
Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.