Partnerships

Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to exclusive gear benefits, educational opportunities, and VIP-level benefits from over 300 leading outdoor brands.

Lodestar Technology is partnering with the National Shooting Sports Foundation (NSSF) during Gun Storage Check Week (Sept. 1–7) to promote secure firearm storage practices. Lodestar is donating an LNK9 Kit as the sweepstakes prize, with participants able to enter at GunStorageCheck.org to engage with firearm safety and suicide prevention resources.

The Mule Deer Foundation and Infinite Outdoors are partnering for Public Lands Month in September through the Access. Adventure. Legacy. campaign. New MDF members receive a free one-year Infinite Outdoors Access+ membership, while current members can donate $35 or more for the same benefit and prize entry.

EOTECH and parent company American Holoptics are donating over $8 million in pet supplies inventory to Project K-9 Hero, a nonprofit supporting retired Police K-9s and Military Working Dogs. The donation will fund building construction and expansion for the organization's 177-acre rehabilitation and rehoming facility.

High Speed Gear Products Group and ESSE K9 Collective announced a partnership to develop specialized equipment for professional K9 handlers and operators. The collaboration introduces a collection including the Quick Adjust Hip Lead, Adjustable Tether, and Belt Loop options designed for military, law enforcement, and search and rescue professionals.

Parkwest Arms and Safari Classics Productions announced a partnership combining their expertise in African safari and dangerous game hunting. The collaboration between co-owner Steve Rabackoff and Safari Classics' Dave Fulson and Tim Danklef will focus on content, storytelling, and promotional initiatives celebrating craftsmanship and hunting traditions.

ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.

Elite Motorsports announced a strategic partnership with Field & Stream TV and parent company Outdoor America Holdings. The collaboration will feature branding across Elite Motorsports' competition vehicles, digital content, and a feature series called "Elite Motorsports Outdoors," debuting at the NHRA Brainerd Nationals in August.

Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.

Mossy Oak and premium headwear brand melin announced a limited-edition collaboration featuring the iconic Bottomland camouflage pattern. The collection, retailing from $79 to over $180, will be available through melin.com, melin Customer Experience Labs, and select retail partners, combining both brands' commitment to quality and authentic outdoor living.

Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.

Realtree and Aflac, two Columbus, Georgia institutions, announced a partnership to raise awareness about financial protection for outdoor enthusiasts. The collaboration extends Aflac's supplemental health insurance access to the outdoor community, addressing risks like hunting-related injuries while supporting conservation and children's health causes.

Gun Tote'n Mamas and Byrna Technologies announced a partnership to expand less-lethal personal protection options. GTM has identified concealed carry handbags compatible with Byrna's CL Launcher, while Byrna will feature GTM products on its website to help consumers and dealers identify compatible carry solutions.

Walk the Talk America partnered with B.O.S. Lock on a July 29 content shoot in Florida to produce educational videos on responsible firearm storage and mental health. The collaboration developed realistic scenarios featuring B.O.S. Lock's Fusion biometric safety device to help firearm owners make informed storage decisions while maintaining authorized access.

Yellowstone.ai has been selected as the new trail camera supplier for Snapshot Wisconsin, a major wildlife monitoring project run by the Wisconsin Department of Natural Resources. The partnership will deploy 1,000 Y2 trail cameras across Wisconsin counties, providing high-quality imagery and remote management capabilities to support wildlife population tracking and scientific research.

Ammunition Depot and the National Rifle Association announced a partnership to support Second Amendment litigation, including the landmark Rhode v. Bonta case challenging California's ammunition restrictions. Ammunition Depot is launching a checkout donation option to help fund the NRA's ongoing legal efforts across the country.

Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.

Pietta Firearms, Inc. announced a partnership with the ProRodeo Hall of Fame to create a commemorative ProRodeo Hall of Fame 1873 Black Powder Revolver. Each Hall of Fame inductee will receive an individually engraved presentation revolver, with the official debut occurring at the 2026 Hall of Fame Induction Ceremony in Colorado Springs, Colorado.

TrueTimber, the world's best-selling camo brand, has partnered with Rugged Cross Hunting Blinds to produce hunting blinds featuring Rugged Cross's patented see-through technology combined with TrueTimber camo patterns. Founded by brothers Chris and Tim Seaton, Rugged Cross holds four U.S. patents for its innovative see-through mesh hunting blind technology.

Christensen Arms has joined Guns.com's manufacturer roster to leverage its "Buy Now" e-commerce technology, connecting customers to in-stock inventory through a nationwide dealer network. The platform also serves North American Arms and EOTECH Suppressors, alongside major brands like Smith and Wesson, Glock, and SIG Sauer.