Partnerships

ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.

Elite Motorsports announced a strategic partnership with Field & Stream TV and parent company Outdoor America Holdings. The collaboration will feature branding across Elite Motorsports' competition vehicles, digital content, and a feature series called "Elite Motorsports Outdoors," debuting at the NHRA Brainerd Nationals in August.

Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.

Mossy Oak and premium headwear brand melin announced a limited-edition collaboration featuring the iconic Bottomland camouflage pattern. The collection, retailing from $79 to over $180, will be available through melin.com, melin Customer Experience Labs, and select retail partners, combining both brands' commitment to quality and authentic outdoor living.

Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.

Realtree and Aflac, two Columbus, Georgia institutions, announced a partnership to raise awareness about financial protection for outdoor enthusiasts. The collaboration extends Aflac's supplemental health insurance access to the outdoor community, addressing risks like hunting-related injuries while supporting conservation and children's health causes.

Gun Tote'n Mamas and Byrna Technologies announced a partnership to expand less-lethal personal protection options. GTM has identified concealed carry handbags compatible with Byrna's CL Launcher, while Byrna will feature GTM products on its website to help consumers and dealers identify compatible carry solutions.

Walk the Talk America partnered with B.O.S. Lock on a July 29 content shoot in Florida to produce educational videos on responsible firearm storage and mental health. The collaboration developed realistic scenarios featuring B.O.S. Lock's Fusion biometric safety device to help firearm owners make informed storage decisions while maintaining authorized access.

Yellowstone.ai has been selected as the new trail camera supplier for Snapshot Wisconsin, a major wildlife monitoring project run by the Wisconsin Department of Natural Resources. The partnership will deploy 1,000 Y2 trail cameras across Wisconsin counties, providing high-quality imagery and remote management capabilities to support wildlife population tracking and scientific research.

Ammunition Depot and the National Rifle Association announced a partnership to support Second Amendment litigation, including the landmark Rhode v. Bonta case challenging California's ammunition restrictions. Ammunition Depot is launching a checkout donation option to help fund the NRA's ongoing legal efforts across the country.

Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.

Pietta Firearms, Inc. announced a partnership with the ProRodeo Hall of Fame to create a commemorative ProRodeo Hall of Fame 1873 Black Powder Revolver. Each Hall of Fame inductee will receive an individually engraved presentation revolver, with the official debut occurring at the 2026 Hall of Fame Induction Ceremony in Colorado Springs, Colorado.

TrueTimber, the world's best-selling camo brand, has partnered with Rugged Cross Hunting Blinds to produce hunting blinds featuring Rugged Cross's patented see-through technology combined with TrueTimber camo patterns. Founded by brothers Chris and Tim Seaton, Rugged Cross holds four U.S. patents for its innovative see-through mesh hunting blind technology.

Christensen Arms has joined Guns.com's manufacturer roster to leverage its "Buy Now" e-commerce technology, connecting customers to in-stock inventory through a nationwide dealer network. The platform also serves North American Arms and EOTECH Suppressors, alongside major brands like Smith and Wesson, Glock, and SIG Sauer.

Olydoe, a golf lifestyle brand specializing in natural-fiber apparel, has partnered with RepSpark, the leading B2B eCommerce platform for golf, to streamline wholesale ordering for private clubs and green-grass buyers. Founded by Scott Matthews, Olydoe uses premium materials like American-grown Supima cotton, Merino wool, and Italian Cashmere to deliver performance apparel without synthetic fabrics.

TRGT, a performance nutrition brand founded by PGA Tour professional Vince Whaley, has partnered with RepSpark, the leading B2B eCommerce platform in golf and active-lifestyle industries, to accelerate wholesale expansion and connect with retail buyers through streamlined digital ordering.

Shell Shock Technologies and CBC Global Ammunition announced a strategic collaboration to industrialize and commercialize Shell Shock's proprietary NAS3™ hybrid case technology across multiple military and commercial calibers. CBC will serve as a licensed manufacturing partner, supporting industrial-scale production and global market development, with formal signing planned at Eurosatory in Paris on June 15th.

Range USA, the nation's largest indoor gun range and firearm retailer, announced all 50 of its locations are participating in NSSF's first Gun Storage Check Week retailer pilot program. The campaign promotes secure firearm storage practices during June 1–7 and September 1–7, with participating locations receiving promotional materials from Project ChildSafe.

FFLGuard and Gearfire announced a strategic partnership combining firearms compliance leadership with eCommerce and retail technology solutions. The collaboration will integrate FFLGuard's compliance expertise with Gearfire's AXIS Point of Sale platform and RetailBI reporting to support Federal Firearms Licensees nationwide through educational initiatives and operational best practices.

The Second Amendment Foundation (SAF) and Nine Line Apparel have partnered to release an exclusive "Free the Cans" T-shirt collection. A portion of proceeds will support SAF's lawsuits seeking removal of National Firearms Act registration requirements for silencers and short-barreled rifles. Pre-orders are available through June 8.