Mossy Oak will help kick off the new year at the 2026 Archery Trade Association (ATA) Trade Show as the official sponsor of the Industry Celebration event, set for January 7 from 6–9 p.m.
The ATA Industry Celebration event will feature a live performance by country music star Chase Rice, along with free food and drinks for attendees. It marks the perfect way to celebrate the end to the first full day of the show. This is a free non-ticketeted event for ATA exhibitors and attendees only; flashing your ATA badge will serve as the entry.
As a longtime supporter of the archery community, Mossy Oak's presence at ATA underscores its continued commitment to the people, brands, and traditions that drive the outdoor industry forward. From grassroots marketing efforts to collaborations with leading archery brands, Mossy Oak remains deeply invested in the future of bowhunting.
The 2026 ATA Trade Show takes place in Indianapolis and brings together manufacturers, retailers, and media from across the archery and bowhunting world.
For more information about ATA and the kick-off event, visit here.
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 40 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is The Official Camouflage of Conservation.™
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