Dead Click Revival (DCR) is thrilled to be a sponsor and data partner for The 2026 Gundie Awards, also known as "The Gundies", an annual voters-choice awards show for the firearms and outdoor industry.
"In just a few short months since its launch in June 2025, Dead Click Revival has already proved to be a fine supporter of the firearms industry and service we utilize" said Ben Stacy from The Gundie Awards and Forge Relations. "The tool is helping businesses generate leads and achieve sales goals using innovation and tact. We are thrilled to have them at The Gundie Awards this year and thankful for their support."
The show, which nominates and awards winners in categories such as Best Gun Reviewer, Best Outdoorsman, and Best Shooter, will take place at the Venetian Theater in Las Vegas, Nevada, on January 19, 2026.
A loyal supporter of the firearms and outdoor industry, Dead Click Revival has equipped many clients in this space with the tools to turn cold, anonymous website traffic into real, paying customers. In the face of intense restrictions on the kinds of digital marketing efforts these businesses can legally conduct, DCR is changing the game entirely.
The new tool captures website visitor information such as names, emails, job titles, phone numbers and LinkedIn profiles, and displays it on a simple, measurable dashboard with lead intelligence, allowing business owners to identify and engage with hot prospects quickly.
"For businesses in restricted industries such as firearms, it's challenging to reach potential customers online," said Megan Gaffney, Founder and Chief Marketing Officer of Dead Click Revival. "By unlocking and owning their first-party data with DCR, businesses can maximize their demand generation efforts in an unprecedented way."
"Making marketing easier for the firearms and outdoor industry was a big motivation for why I started Dead Click Revival in the first place," continued Gaffney. "It's a thrill and a privilege to sponsor this night of celebration for those who help the industry grow."
About Dead Click Revival
Dead Click Revival goes beyond traditional retargeting with a robust suite of AI-powered identity resolution tools that turn anonymous users into knowable marketing contacts. Real IDs. Unreal results.
About The Gundie Awards
The Gundies are the voters' choice awards for the firearms and outdoors industry. This industry-wide celebration of our community showcases creators who are at the top of their game, and spotlights up-and-comers, all chosen by the fans. The creators at The Gundies are among the most recognized, popular, and influential in the industry.