As the firearms, hunting and outdoor industries prepare for another influential week of SHOT Show, Industry Day at the Range (IDATR) 2027, taking place Monday, January 18, 2027, is inviting brands to secure sponsorship opportunities designed to maximize exposure, elevate brand recognition and connect directly with the industry's most influential media, retailers, buyers and content creators before the doors of SHOT Show officially open.
As one of the industry's most anticipated annual events, Industry Day at the Range brings together more than 2,300 vetted attendees for a full day of live-fire demonstrations, networking and product discovery. Sponsorship packages are strategically designed to place brands in front of key decision-makers throughout the event while reinforcing visibility before, during and after SHOT Week.
"Industry Day at the Range is where the industry gathers before the show floor opens, making it one of the most valuable marketing opportunities of SHOT Week," said Kelsey Puryear, Industry Day at the Range manager. "Our sponsorship opportunities help brands stand out during the event's highest-engagement moments while creating meaningful impressions with media, buyers and industry professionals who influence purchasing decisions throughout the year."
Featured sponsorship opportunities for 2027 include:
- Media Lunch Sponsorship
- Attendee Lunch Sponsorship
- Official Event App Sponsorship
Each sponsorship is designed to maximize brand exposure across high-traffic event touchpoints.
The Media and Attendee Lunch Sponsorships provide premium branding during two of the busiest networking periods of the day, positioning sponsors in front of journalists, retailers, distributors, exhibitors and invited guests as they gather between range sessions.
The Official Event App Sponsorship places a sponsor's brand directly into the hands of every attendee through the Industry Day mobile app, the primary resource for event schedules, exhibitor locations, interactive maps and product information.
These featured opportunities complement a comprehensive sponsorship program designed to help companies launch new products, strengthen brand recognition, increase media exposure and create memorable experiences ahead of SHOT Show. Whether introducing innovative products or reinforcing an established presence within the shooting sports industry, Industry Day at the Range sponsorships offer measurable value during one of the year's most important business events.
"Industry Day at the Range has been an incredibly valuable platform for Henry Repeating Arms," said Dan Clayton-Luce, vice president of communications at Henry Repeating Arms. "It gives us the perfect opportunity to showcase new product launches in a hands-on environment without the complexity and expense of hosting our own standalone event. The attendee list is highly focused—media members aren't just evaluating products; they're creating content and publishing coverage, much of it the very same day. It's been a powerful way for us to build momentum and generate excitement heading into SHOT Show."
With the National Shooting Sports Foundation continuing as title sponsor through 2028, Industry Day at the Range remains the premier live-fire event of SHOT Week and one of the most effective platforms for brands to generate awareness, media coverage and business opportunities before SHOT Show begins.
Exhibitor space and sponsorship opportunities are limited. Companies interested in maximizing its presence during Industry Day at The Range are encouraged to reserve their sponsorships early.
Exhibitor space is now available for the 2027 event. Companies interested in exhibiting are encouraged to register early, as premium shooting bays and sponsorship opportunities are limited. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.