WEST POINT, MS – Mossy Oak, with over 35 years of leading camouflage design, is thrilled to announce the debut of its latest realistic camouflage pattern in the established Country family of patterns, Country Roots. The unveiling is set to take place at the 2024 SHOT Show in Las Vegas.

Attendees of the SHOT Show will have the exclusive opportunity to witness the first look at Country Roots by visiting Mossy Oak's booth, Booth #10338. The new flagship pattern Country Roots represents the latest in effective concealment with a recognizable connection to hunting's most iconic pattern, Mossy Oak’s Bottomland.

“When designing Country Roots, the newest pattern in our collection of offerings, we wanted to really pay homage to Bottomland, our original pattern and, naturally, our company heritage. We layered simple and true-to-nature elements with Bottomland as the core base of the pattern; the final result finds itself an incredibly effective concealment pattern that can be used in a variety of landscapes across the country,” says Chris Paradise, Senior Vice President of Mossy Oak. “We are proud to unveil this pattern at this year’s SHOT Show and welcome folks to see it for themselves at our booth.”

The Country Roots pattern offers a blend of natural elements that provide unparalleled concealment for hunters. Though the pattern was born in Mississippi, the variety of simple and true to nature elements create an ummatched effectiveness for use in various landscapes around the country.

As with all of their offerings, Mossy Oak recognizes the crucial importance in connecting the outdoor way of life with their patterns. The Country Roots pattern not only represents a piece of nature, but it also represents the generational lifestyle and traditions that naturally come along with hunting.

Don't miss the opportunity to be among the first to see Mossy Oak Country Roots at the 2024 SHOT Show in Las Vegas. For more information on the pattern, visit https://www.mossyoak.com/camouflage/country-roots.

About Mossy Oak:

Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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